Building Sustainably. Shaping the Future: Sustainability as an Opportunity - Attracting (More) Women to the Construction Industry
Sustainability is transforming the construction industry – and creating new opportunities to attract talent. The RKW Competence Centre highlights in its brief how a greener industry focus increases the appeal of construction professions. An interview with Annette Hering underscores why ecological responsibility and economic success go hand in hand.
Annette Hering in the Interview:
„At HERING, we are convinced that our company’s economic success must not come at the expense of the regenerative capacity of the resources we rely on – both in the short and long term – to secure our success and ensure our continued existence.“
Why “Greening” Inspires New Talent
A clear sustainability profile makes careers in construction more visible and attractive – especially for women. By putting resource efficiency, climate protection and innovative technologies at the heart of the industry, companies can expand their talent pool and strengthen the construction sector’s future-oriented image.
Key Takeaways:
- Attracting and retaining skilled workers: A modern, environmentally conscious employer image appeals to new target groups.
- Unlocking potential: The proportion of women in construction remains low – there is still untapped potential.
- Innovation and impact: Sustainable methods, materials and digital tools increase purpose and job attractiveness.
